Saturday, February 19, 2011


Ardy Roberto is a best-selling author, an award-winning
entrepreneur and sought-after speaker. He has authored 8 books
including the  #1 national best-selling book, AngPerana Hindi
Bitin. His other books include, The Heart of Healing, which won a
GintongAklat Award for Best Inspirational Book and his latest
book, Real Men are POGI - How to be Handsome in God's Eyes,
also became a top 5 best-seller in National Bookstore.
Ardy graduated from and attended Ateneo de Manila, Sophia
University, Tokyo, Asian Institute of Management, Stanford
University in California and at the Mt Carmel School of Ministry in
Haifa, Israel. Ardy co-founded two top training and learning
events companies, Salt & Light Ventures, Inc and Inspire
Leadership Consultancy, Inc.  and was named one of Entrepreneur magazine's Top 10
Entrepreneurs as well as the Microsoft Most Inspiring Entrepreneur awardee in 2006.

Ardy is one of Go Negosyo's teaching Angelpreneurs, travelling the country teaching and
coaching Filipinos how to have the Success Mindsets of Entrepreneurs.

Ardy was once a widower but is now happily married to Miriam Quiambao and is a father
to 7 year-old, Joshy Boy


Inspirational Talks, Workshops and Keynotes conducted (selected):

Corporate: Globe Telecom (National Conference Keynote Speaker), Amway (International
Sales Conference Keynote Speaker – Walking on Water), PLDT - Success Seminar Series
for SMEs, Insular Life (Keynote Speaker-Awards Night), Bayantel (Mancom Workshop
Inspirational Speaker - Tagaytay), DTSI (Keynote Speaker - The Call to Courage), Nestle
(Success Principles for Small Entrepreneurs), Manulife - AngPera Na Hindi Bitin – Financial
Stewardship, Hitachi – Living Well series, Robinson’s Land Corp – Success Mindsets,
Globe IBG – Love Your Work; Lamoiyan Corp – Conquering Challenges in Life;
Toshiba – Stewardship & Integrity…and many more!

Conferences and Advocacies:

Surviving Crises – Mindanao Business Conference (Davao);
Littworld Conference, Kenya – Workshop Facilitator on Book Marketing;
Project Author Workshop – Manila – Founder and Lead Facilitator;
Success Mindsets of Entrepreneurs – More than 24 cities for Go Negosyo (Philippine
Center for Entrepreneurship) Caravan event.
The Heart of Healing –Hospital Management Association Conference (HCM, Vietnam,
Korea, Singapore, Cebu) and for various hospital and medical schools in the Philippines.
Leadership Lessons from the Sales Superstars – Achievers and Leaders Summit (ALS).
Ang Pera na Hindi Bitin – Personal Finance – More than 50 events and conferences

Churches and Christian Fellowships:

The God of Second Chances (with Miriam Quiambao-Roberto) – 2015 and 2014 at General Santos, Tacloban, Cebu, Tarlac, Nuvali-Cavite, etc

The POGI Summit – The Call to be Pure, Obedient, Gentle and Intense. CCF Makati.
Money & Marriage – CCF Eastwood (2014); Money Matters for Singles – CCF Center

Ang Pera na Hindi Bitin - CCF Center
Excellence @ Work - CCF Commonwealth, CCF Alabang


Keynotes: Success Mindsets of Entrepreneurs, Inspiring Courage, Stewardship and Integrity, Pera na Hindi Bitin, Money & Marriage, The Heart of Healing, Real Men are POGI - Becoming God's BEST, LIFE to the Max, Fail Forward, Attitudes of Success @ Work



+ Author, Columnist –  The Heart of Healing (A Gintong Aklat - National Gold Book Award for 2010); The Best of MarktingRx for Entrepreneurs (co-author with Dr Ned Roberto, 2008, InquirerBooks), Marketing Rx-Philippine Daily Inquirer (co-columnist), Co-Author of The Fundraisers Guide to Fundraising (2002, Venture for FundRaising), S4-Success Secrets of the Sales Superstars (2003, DSAP), Author, Ang Buhay na Hindi Bitin ~ How to Live Life Content, Blessed and Worry-Free (2001, 2003, 2007, 2010 OMF)—more than 375,000 copies sold and printed; Legacy (contributing author, 2005, CSM), Ang Pera na Hindi Bitin (June 2010, OMF, #1 National Bookstore Best-Seller in 2011), Real Men Are POGI (#5 National Bookstore Best-Seller).
+ EntrepreneurAngelPreneur Mentor and Speaker for GoNegosyo Philippines Advocacy. Entrepreneur of the Year 2006 (Entrep10 Awardee of Entrepreneur Magazine). Most Inspiring Entrepreneur, Awarded by Microsoft and Entrepreneur Magazine. Co-Founder/CEO, Salt and Light Ventures Inc, Co-Founder/CEO, Inspire Leadership Consultancy, Co-Founder, Buzan Center Philippines for Creative Thinking, Co-Founder, former MD, DMPlus.

+ Award Winning Seminar Producer – Tom Peters Live in Manila (Cannes Finalist, Araw Gold Award), John Maxwell Live in Manila (Anvil Awardee), Achievers and Leaders Seminar (Gold Quill)

+ PublisherServant Leader* (Ken Blanchard), The Gift of Leadership* (John Maxwell), My Father’s Business, God’s Tsunami (Peter Tsukahira), Strategic Market Segmentation, User-Friendly Marketing Research (Dr Ned Roberto), Work: Prison or Place of Destiny?* (David Oliver) Positioning (Al Ries & Jack Trout) *Philippine editions

+ Conference Speaker – (Selected)  The Heart of Healing for Leaders, Hospital Management Asia (HMA), HCM, Vietnam (2009), Seoul, So. Korea (2010), Singapore (2011), Cebu (2014); The Heart of Healing, 2009 Philippine Hospital Administrators Convention; The Entrepreneurial Mindset, 2009 NegoSem series, GoNegosyo (Tacloban, Gensan, Cagayan de Oro, Pampanga, Dumaguete, Manila-World Trade Center, etc), 2009 Guerrilla Marketing During Crisis, GlobeBiz Seminar Series, Cebu, Davao, Tagaytay, Subic, Manila; ...and many others.

+ Faculty/TrainerMBA Program, Adjunct Faculty-Marketing, of Asian Theological Seminary (ATS), Quezon City;  Buzan Licensed Instructor trained in Singapore for MindMapping and Creative Thinking

+ Advocate – Trustee, Philippine Christian Literature, Inc. (PCLI), Trustee, Crown Financial Ministries; Trustee, Community Economic Ventures Inc (CEVI) (Philippines-Microfinance Foundation arm of World Vision); Co-Founder, Salt & Light TPLR Foundation, Trustee/former Boardmember, Venture for Fundraising; Co-Chair, Workplace Committee, Metro Manila Franklin Graham Festival

+ Education: AB at Ateneo de Manila, Post-Graduate/Executive Education: Asian Insitute of Management (MSC), Makati; Stanford University (SPPC), California; Mt. Carmel School of Ministry, Haifa, Israel


Ardy Roberto is a best-selling author, award-winning entrepreneur, sought-after speaker and international award-winning seminar producer. OMF Literature published his best-selling booklet, Ang Buhay Na Hindi Bitin—How to Live Life Content, Blessed and Worry-Free, now on it’s 12th printing with over 500,000 copies sold and printed. Ardy's inspirational book, The Heart of Healing was given a prestigious Gintong Aklat (Gold Book) Finalist award by the National Book Development Board of the Philippines (NBDB) in 2010. In 2011, his book on personal finance, Ang Pera na Hindi Bitin - Money That is Never Short, was National Bookstore's #1 Best Seller* for 5 months (*Philippine publications).  Ardy's latest book, Real Men are POGI (Pure Obedient Gentle and Intense) - How to be Handsome in God's Eyes was also on National Bookstore's Best Seller list (Top 5) in 2013.
Ardy, together with his late wife, Tingting, co-founded Salt & Light Ventures. They are the only learning event organizers to have won both local and international awards for the seminars and conferences that they have produced and marketed. This includes co-winning (together with their agency, BCD Pinpoint) a:

·       Cannes Lion advertising award at Cannes, France (Finalist)
·       a DMAsia Creative Award at Singapore (Gold-Best in Marketing Medium),
·       and an Araw Award at the Philippine Ad Congress (Gold) for the Tom Peters Live! In Manila seminar.
·       Gold Quill Award – Achievers and Leaders Seminar

One proud achievement includes a Grand Anvil Award for putting together the 2004 John Maxwell Live! In Manila -- the largest, most successful back-to-back leadership learning event ever produced in Philippine history with over 17,000 leaders in attendance. In 2008, Salt & Light Ventures together with Inspire Leadership Consultancy hosted John Maxwell again and came up with a unique concept—a Live event with 10 difference satellite campuses all over the country.

Ardy was also the Chairman of the Franklin Graham National Leadership Breakfast in Manila last February 1, 2006 which attracted 1,000 leaders from both business and government, including President Gloria Macapagal-Arroyo. He also served as Co-Chair of the Workplace Committee of the Metro Manila Franklin Graham Festival (MMFGF). An evangelistic event held at the Rizal Park from Feb 2-5, 2006 which attracted more than 400,000 people.

Ardy graduated at the Ateneo de Manila, but got most of his education while traveling as an exchange student and international youth delegate to schools and places like Sophia University in Tokyo, and the Yokohama and Niigata prefectures in Japan; Malaysia, Indonesia, Thailand, Brunei, Singapore and finally Washington, D.C. and Virginia, USA. Ardy also took executive education courses at Stanford University and the Asian Institute of Management. His latest life-changing educational trip was at the Mt Carmel School of Ministry in Israel. It was a most memorable encounter with God and the people of Israel.

Ardy has published and marketed two of his father’s best-selling books, User-Friendly Marketing Research and Strategic Market Segmentation: How to Market to the Rich, the Middle Class and the Poor.

A writer by calling, Ardy has also discovered the joy of creating and launching new events and business ventures—such as the Achievers and Leaders Seminar, Inspire Leadership Consultancy, and the Buzan Center for Creative Thinking—that inspire and bring out the best in people.

Experience & credentials

2001 – 2013: Salt & Light Ventures, Manila, Philippines
CEO-Chief Encouragement Officer and President
2005- 2008, Inspire Leadership Consultancy, Inc.
CEO (exclusive licensee of John Maxwell training programs)
2007- present, Buzan Center Asia - Philippines, Inc.
Co-Founder and Co-Managing Director, (exclusive licensee of Tony Buzan’s Creative Thinking and Mind Mapping workshops and training programs)
1996 – Present - LifeCycle Press Asia Books
Creative projects:
·       Published and marketed two best-selling marketing books by Dr Ned Roberto: User-Friendly Marketing Research and Strategic Market Segmentation
·       Co-Author and publishing consultant to Venture For Fund Raising’s newest book: Fund Raisier’s Guide to Fund Raising.
·       Created and organized The Direct Marketing Forum – the premier industry learning event and other seminars and workshops.
·       Created the Achievers and Leaders Seminar series with Francis Kong
·       Published the Gift of Leadership by Dr John C. Maxwell
1997 – to present: Symmetry Direct (Worldwide)
National Field Vice President
Started and grew a direct-selling distribution network that did over US$2.5M in volume in 1998-2000.
1994 – 1997: DMPlus, Inc., Manila, Philippines
Co-Managing Director & Co-Founder
Co-Founded one of the pioneering direct marketing and database management companies in the Philippines. Managed top accounts like UNICEF, BMW, Mandarin Oriental, etc.

1992–1994                        World Executive’s Digest              Makati, Philippines
Special Projects Manager & Marketing Manager
·        Responsible for reviewing new business and management books and making recommendations to the magazine’s readers. Created a 16-page supplement to the magazine that was well-received by both book publisher and the magazine’s readers.
·        Travelled to numerous international book fairs including Frankfurt Book Fair, Singapore Book Fair, HongKong book fair.
·       Helped publish the book, Guide to Headhunting in Asia by Stephanie Jones and co-published by World Executive’s Digest and Simon & Schuster.

1989–1991                          METRO MAGAZINE               Manila, Philippines
Assistant Editor & Operations Manager

Education & training (Selected)

1983-1988         Ateneo de Manila University    Quezon City, Philippines
·       Bachelor of Arts, Interdisciplinary Studies (I.S.)
·       Was also accepted as an exchange student to Sophia University, Tokyo, Japan (Summer of 1986)  and George Mason University, Virginia, U.S.A. (September 1987-1988)
·       Chosen as one of 35 national youth delegates/diplomats to the Ship for South East Asian Youth Programme (SSEAYP) in 1985.
July, 1992               Stanford University, California, U.S.A.
Stanford Professional Publishing Course  (Recognized for writing ‘Best Marketing Plan’ at the 1993 SPPC Book Marketing workshop).
1991, 1999  Asian Insitute of Management      Makati, Philippines: Distinction, Basic Management Program (BMP) & Marketing Strategy Course (MSC); enrolled in the Masters in Entrepreneurship (ME) program, Jan/Feb 2005.
1993, 1994  - Asian Direct Marketing Symposium (ADMS) – Penang, Malaysia (1993), HongKong (1994)
April 1999 – Inner Circle School, Symmetry International, Milpitas, CA, USA (Scholarship: Building a Global Direct Sales Network)
2001 – 2002 The Art of Asking, Fund-Raisers Course by Venture for Fundraising
May 2002 Book Marketing Course by Mark Victor Hansen et al, BookExpo America, New York City, NY.
July 2004. Global Brand Forum with Al Ries, Rudy Guillani, Francis Ford Copolla et al. Singapore.
November 2005. Mt Carmel School of Ministry. Mt. Carmel, Israel.
November 2010. Littworld, Christian Publishing Conference. Kenya, Africa.


Guest Speaker: Asian Institute of Management (Prof. Joe Miranda’s Direct Marketing Class), Ateneo de Manila (Prof Josiah Go’s Network Marketing Class), Association of Marketing Educators (AME), Basic Advertising Lawak Utak School.
Founder and Organizer – Annual Direct Marketing Forum. October 17 & 18, 2001, Asian Institute of Management – ACCEED Center; Nov. 13 & 14, 2002, Makati Shangrila Hotel; August 26 & 27, 2003, Makati Shangrila.
Trustee (and Former Board Member): Venture for Fund Raising – an NGO that helps and trains other NGOs and foundations to raise funds. Also co-wrote and edited their book: Fund Raiser’s Guide to Fund Raising 
Co-Founder: Salt & Light TPLR Foundation, Inc. A foundation whose mission is to help Christian ministries and children.
Co-AuthorS4-Success Secrets of the Sales Superstars (published by the Direct Selling Association of the Philippines – DSAP) – November 2003; given the DSAP Chairman’s Award for 2003. Co-Authored with Nina Terol.
Columnist—Philippine Daily Inquirer, MarketingRx (with Dr Ned Roberto)
ContributorHealth Today magazine, Entrepreneur magazine
Co-author  (with Mayan Quebral) – Fund Raiser’s Guide to Fund Raising (2002); (with Dr Ned Roberto) – The Best of MarketingRx for Entrepreneurs
AuthorAng Buhay Na Hindi Bitin (2002, 2007) published by OMF
AuthorThe Heart of Healing: How to HELP Heal The Ones You Love (August 2008)
PublisherMy Father’s Business (2002) and God’s Tsunami (2005) by Peter Tsukahira, Strategic Market Segmentation and User-Friendly Marketing Research by Ned Roberto (2002); The Gift of Leadership by John Maxwell (2005).

Male, born April 8, 1966; was married to the late Margot Pelaez-Linsangan and father to Joshua Roberto; remarried in March 2014 to Miriam Quiambao. 
Facebook: ardyroberto / ardyroberto author
Twitter: @ardyroberto